Showing posts with label enterprise. Show all posts
Showing posts with label enterprise. Show all posts

Friday, August 7, 2009

Building instructions

Pretty good story here in The Washington Post. It's about government spending and the Army and documents and contracts ... but it's a human story. It's a good one to look at for several reasons:

  • It has a solid, logical, clean structure that works -- and that we can use (and have used) here with investigative or other enterprise pieces: It starts, essentially, with a four-graf anecdote. Importantly, the anecdote sets the tone for the rest of the story, it isn't just a neat little scene that doesn't do any heavy lifting for the story.
  • Graf 5 introduces the characters, then hits you with the 'why this matters' sentence.
  • Grafs 6-8 are the nut grafs; they deliver the core news of the story and link it to the broader subject (government corruption).
  • Grafs 9-12 develop the nut graf and set up the main character's position.
  • Graf 13 loops back to start the forward motion of the human story: "They met in the spring of 2004 ...."
That's a fairly standard formula for how to structure a piece like this. But it's well worth using, because when done right, it really works. This writer used it to make this a human story about corruption, not a story about corruption that happened to have some human beings in it.