Showing posts with label why the word 'then' can be cool. Show all posts
Showing posts with label why the word 'then' can be cool. Show all posts

Saturday, September 19, 2009

Storytelling in a headline

I really like this headline/readout, from today's paper (and I'll find out who committed this act of creativity and honor that person here)*:

Police: Driver hit cars for blocks
Then she kicked an officer in the groin.

The word 'then' makes this feel like a two-sentence story by making the action a sequence of events. It answers the unstated (but felt in a reader's mind) question, 'then what happened?' And that makes it pleasing to read -- more so than if, say, the readout had been 'She also kicked an officer in the groin.' That would have made it feel a bit more like a list.

Can we do more of this kind of headline storytelling?

*Jess says it's Matt Negrin, the second-newest addition to the desk. Nice work, Matt.