If you have not seen Jason's video on Shawna Weil, the brain-damaged girl whose family hopes a new stem-cell treatment will help her in some way, take five minutes for this excellent piece of visual storytelling.
Of note: The video opens with the mother's words, "Shawna was coming home from work ..." And she (and the visuals) begin to tell a story. If you didn't know the story ahead of time and/or had not read the accompanying story, you wouldn't know right away what's going to happen. But I think the mother's re-telling compels you to stick around to find out. And once you do, you're in until the end, I think.
The video ends plaintively, and open-endedly, which is entirely appropriate for this story.
Great work, Jason.