Saturday, October 4, 2008

A narrative business story? Indeed

Can you write a strong narrative about a business transaction? Yes, and here's proof.

The writers have taken a significant event -- Wells Fargo buying Wachovia -- and told a story.

They start with action; about five grafs in, they pause to provide context and set the stage for where the story's going to take you; and then they resume the narrative with a line that clearly picks up the action where it left off. In this case, it's, "For Mr. Steel, the latest chapter began Thursday night ..." and off you go.