Story singles?

The Atavist is, it says, a publishing house that produces "nonfiction stories for digital, mobile reading devices. We like to think of Atavist pieces as a new genre of nonfiction, a digital form that lies in the space between long narrative magazine articles and traditional books and e-books. Publishing them digitally and offering them individually—a bit like music singles in iTunes—allows us to present stories longer and in more depth than typical magazines, less expensive and more dynamic than traditional books.

Most importantly, it gives us new ways to tell some inventive, captivating, cinematic journalism—and new ways for you to experience it."

I'll be interested to see if this takes off. Right now the stories are priced at $2.99 (for Idevices), $1.99 for Kindle and Nook. I'd probably pay that for the right story -- especially with the promise of unique features that come with the story -- although I need them to come out with an Android app (for some reason, both Kindle and Nook for Android crash my tablet). 

Let me know if you try this.