Gladwell, writer for the New Yorker and author of "The Tipping Point" and other books, in an interview with Goodreads. I thought his quote on reporting was useful:
Goodreads | 10 Questions with Malcolm Gladwell: "Goodreads: You're able to provide insight in a broad range of subjects. In the Tipping Point you wrote about Paul Revere and teenage smoking. Where do you get your ideas?
Malcolm Gladwell: Mostly things people tell me. The one thing I learned from all my years at The Washington Post is how social reporting is. It is really about talking to people, having people tell you things. That will always be the most efficient and useful way of finding out new and interesting things. You have to expose yourself to as many interesting people as you can. There's no shortcut for that kind of process."