Well, that's not really news.
But as promised, here are some thoughts from Jason about how he put together this video on Black Friday:
Me: How many minutes/hours of video did you start with?
Jason: I filmed about an hour and a half.
Me: How and when (in the process) did you decide how long you wanted the video to be, and why?
J: We always try to keep our videos between 45 seconds and around a minute and a half.
Me: How did you edit that much materal down to 1:41?
J: I knew going in that I was going to time stamp the video. So when I was keeping track of what time things happened, I was able to limit each hour to the highlights of that time period.
Me: What was the story you were trying to tell, and how did that affect your editing?
J: I just wanted to show the highlights of what happens when people stay up all night waiting for a store to open up on Black Friday. The only editing problem I had was that I had more interviews I wanted to use, but that would have extended it more.
Me: Obviously, you left a lot of stuff out. Could the video have been better if it was 30 seconds longer? A minute longer? Two minutes longer? Why or why not?
J: I do agree with the theory that unless the footage is so compelling that you cannot look away, that viewers have a very limited attention span, so I was happy with the editing job I was able to do on this video.