Friday, November 20, 2009

Writing breaking news for the web

Several of us, including Cathy, watched Jacqui Banaszynski's webinar a couple days ago on writing for the web.

This morning, Cathy has put into practice some of what she learned from that seminar on the Harley contract breaking news story. Check it out.

I'll blog more about Jacqui's webinar and the concepts she laid out, including the ones Cathy is using in organizing the Harley coverage. But briefly, what Cathy is doing now is delivering news to people quickly, in an organized way, with cues like subheads to guide them. The presentation makes it easier to absorb and understand what's going on, for a scanning online reader, than if all of that were being delivered graf-after-graf. More traditional stories may/will evolve as the day goes on.